Go beyond conventional brainstorming to explore a vastly wider universe of possibilities.
The more your team knows, the harder it is to innovate. That’s because conventional wisdom and shared experiences can constrain breakthrough thinking. It’s also hard to get project teams together in one place to ideate, particularly for global businesses.
SpencerHall’s TransforumTM process lets you springboard beyond conventional thinking to generate divergent, transformational new ideas. We blend the knowledge and expertise of your team with creative iconoclasts in a dynamic online brainstorming forum.
Transforum gives you access to the brainstorming power of over 20 thought leaders, including futurists, cultural anthropologists, consumer psychologists, inventors, artists, and trend spotters who have their pulse on consumers, emerging technology, and societal trends on a global basis. Additionally, we include a number of experts specifically related to your business focus to create an alchemy of perspectives that provoke breakthrough thinking.
- Getting Started
With Transforum, the wheels are in motion before the session even starts. SpencerHall works with you to create a Transformation Plan that captures your innovation objectives, key levers for innovation, and your Company’s technological competencies. This is shared with all Transforum participants to ensure everyone is aligned.
- Mind Expansion
Participants ideate from anywhere in the world, logging on periodically over the 3 day session, to create, probe, and build on ideas. E-mail prompts are sent out with a variety of creativity exercises to help stimulate divergent thinking. Everyone can see and build on each others’ ideas to create real forward thinking momentum. Artists also contribute sketches to bring ideas to life, providing further stimulation to everyone. Hundreds of ideas and sketches will be generated over the course of the session.
- Synthesis and Convergence
At the conclusion of the brainstorming, SpencerHall synthesizes all the ideas that were generated, and e-mails them to your team so team members can rate the potential of each idea using our Appraise software. This results in a prioritized list of ideas that merit further development.
- Optimization and Validation
We then take the lead ideas to the next level, developing complete product concepts, and optimizing them via a series of qualitative research. The refined concepts are quantitatively screened among your consumer target to provide key purchase interest metrics, and define the most promising, breakthrough new products. Coming out of the Transforum process, a complete portfolio of validated concepts is ready for development.
Transforum is a game-changing way to create breakthrough new ideas. Are you ready to transform the way you innovate?
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